Player Hater Maker Fashion

Style, Fashion. Attitude, Swagger

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers.Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous.

Fashion public relations involves being in touch with a company’s audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company.Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.

Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners.Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations.The interactive nature of these platforms allows practitioners to engage and communicate with publics in real time, and tailor their clients’ brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’.Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta’s PR girl Erika Bearman, have acquired copious amounts of followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.

Social media is changing the way practitioners deliver messages,as they are concerned with the media, and also customer relationship building.PR practitioners must provide effective communication among all platforms, in order to engage fashion publics in an industry socially connected via online shopping.Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its publics, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.

The P.H.M Takeover

PHM Fashion Header

P.H.M realized its prowess in creating culture far beyond the realm of fashion. The style and designs has caught the eye of many influential players in the fashion and entertainment industry. P.H.M will quickly stake its claim in urban fashion history becoming the destination brand for street savvy consumers. P.H.M maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand’s attention to detail that has pushed P.H.M’s appeal beyond its core urban customer. P.H.M is just getting started in it's takeover of the urban fashion world.

P.H.M is a dominant lifestyle apparel brand for a wide range of customers. Inspired by an urban aesthetic rooted in young men’s sportswear, P.H.M has expanded its brand and impact. Our authentic mix of smooth fashion sense and grittiness makes P.H.M a huge attraction in the market. Within the department store space we would insure that we provide both buyers and consumers with product at a price point that enables the store to make profit and the customer to receive quality product at a fair price. With specialty designed product, which allows the partner to remain unique in their presentation without affecting the department store business.

P.H.M, it's our time! We are next!

P.H.M: The Definition

P.H.M. represents a person who exudes a positive attitude, has self-confidence, possesses high self-esteem, is socially conscious and successful in thier field of endeavor. A "Player Hater Maker" is a person whom is hated on by others who are less motivated to achieve their full potential no matter what thier situations in life may be; whether it's a high school honor roll student or the professional athlete, there is always someone, somewhere being hated on by others. P.H.M. promotes and celebrates people who have, or are currently achieving their goals and making their dreams come true.

When people are wearing the P.H.M brand I want them to feel good about themselves and their achievements, thus elevating them to a higher level of self-esteem. The brand is embraced because of it's universal appeal. P.H.M. is a versatile clothing line design/concept with a wide variety of potential products, a diverse gender/age brand specific, as well as offering a high-end product fashion line.